Content writing is informative, educational, and useful to the reader. You walk away feeling like you’ve learned something. Think white papers, e-books, or newsletter articles.

Copywriting, a similar term you may have heard, is geared toward getting the reader to take action. Think landing pages, sales funnels, or campagin postcards.

There is a time and place for both; each one has value in its own right. My teaching background is ingrained in me, so my sweet spot is in the content writing arena.

 

What do you mean by “content writing”?