Content writing is informative, educational, and useful to the reader. You walk away feeling like you’ve learned something. Think white papers, e-books, or newsletter articles.
Copywriting, a similar term you may have heard, is geared toward getting the reader to take action. Think landing pages, sales funnels, or campagin postcards.
There is a time and place for both; each one has value in its own right. My teaching background is ingrained in me, so my sweet spot is in the content writing arena.